Cleaning and detailing boats is a very good business especially for the nautical type person who would rather spend their time at the marina that just about any other place. But how does one go about getting customers and marketing their services. Better yet how does on market thru referrals for their boat cleaning and detailing business?
Well, simple really. You see you need to get with the other business who operate the marinas and services business. For instance if you make a deal with a Marina operator they may allow you to put your business cards and flyers in the monthly slip fee statements. Be sure to give a discount to those at that Marina, this also makes the marina look good.
It is also advisable to be on a first name basis with all the Yacht Salesmen in the area, because everyone knows that clean boats sell good. Additionally you can increase referrals by giving discounts or add-on free services to your customers who refer you the most.
Another smart thing to do is to hire helpers who are in the Sea Cadets or Junior Coast Guard. You should also make little displays with flyers, which do not take up too much space and ask to put them on the counters of local Marina businesses. I hope you will consider all this in 2006.
Lance Winslow
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